About - Loft Group

Loft Group | About Us

Company Overview

The Loft Group specialises in providing business consultancy through software solutions. Loft constructs purpose-built digital infrastructure and tools for its clients. We create online communities, enhance communication and professional development, and harness human connections by making them accessible from any channel.

Loft lives and breathes a philosophy of customer intimacy and are committed to discovery, originality and entrepreneurship. With a Melbourne-based head office, the business is rapidly moving towards becoming a trusted business consultant, software developer and IT based business with satellite offices throughout Australia.

Brand Promise

We will respect, listen to and lead our clients, team members and partners to shape experiences that matter to them.

Our Personality

Leadership - Encourage growth in others
Inspiration - It’s in your hands, make it happen
Innovation - There’s got to be a better way
Community - We’re all in this together

Our Values

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  • Creative design that delivers positive interaction and builds brand loyalty
  • Aligning business objectives and strategies with new technologies
  • Collaborating and developing across a broad range of platforms and disciplines
  • Giving thought to our contribution to industry, society and the environment
  • Fostering natural curiosity that will lead to powerful insights
  • Challenging convention combined with a vast knowledge database
  • Integration of business strategies to achieve maximum results

Our Commitments

  • To develop national and international opportunities
  • Sound project and process management principles
  • Maintaining the highest standards for professional excellence
  • Security and protection of our clientele’s intellectual property and data
  • To adhere to proven development disciplines and strict quality assurance models
  • To foster long term relationships based on open communication and honesty
  • To incorporate integration methods based on individual strengths
  • To nurture and grow mutually beneficial relationships

Gavin RussellBack to Top

CEO & Founder

Since establishing the company in 2007, under the leadership of Gavin the company born in the web has evolved into a cloud based solutions company with the corporate office located in Melbourne and satellite offices throughout Australia. As founder, Gavin successfully executed raising capital for the Loft Group via a Small Scale Share Offer so that the company can expedite existing commercial opportunities for revenue growth within Australia and International markets. The focus is to maximise opportunities within public and private top tier companies for the delivery of proprietary software solutions and managed services. Loft is poised to expand internationally, as Gavin continues to direct the company strategy, leadership of executive teams, whilst adding value to shareholders and investors.

During his professional career, Gavin has been an Executive Director for over 15 years, focusing on sound business principles and innovative thinking; he has an innate ability to deliver practical solutions that accomplish key objectives efficiently and effectively across multiple mediums. Providing comprehensive project management for numerous private and public companies in fostering their brand personality, business activities and market share.

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